The path from Wall Street analyst to Music Row was not an obvious one for Jon Loba. 

A short vacation to Nashville after graduating college with a degree in Finance and Economics changed everything though. He immediately fell in love with the people and spirit of Music Row.

"I loved the tight-knit community and the fact that through music, the professionals involved in the industry could touch people on an emotional level EVERY day," he said. "My thought was to play around in the industry for a couple of years and then go get a REAL job at a Wall Street investment bank. Little did I know this would turn into a career and I give thanks EVERY day that it did."

Loba started his career at BMI in the foreign royalties division. Soon after, he moved to Warner Bros. Records as National Promotion Coordinator, working with acts such as Faith Hill, Randy Travis, Travis Tritt and Jeff Foxworthy. Along the way he added Video Promotion responsibilities and with Rick Baumgartner, helped develop a campaign to break Bill Engvall and turn "Here’s Your Sign" into an everyday catch phrase. 

He then segued to Atlantic Records, taking over as the Southeast Director of Promotion, working with John Michael Montgomery, Tracy Lawrence and Tim Rushlow. After the closing of Atlantic Records, Loba joined little-known independent label Broken Bow Records as National Director of Promotion, ascending quickly to VP of Promotion where he helped sign Craig Morgan and Jason Aldean. Morgan’s breakout hit "Almost Home" helped put the label on the map and led to 2005’s most played song of the year "That’s What I Love About Sunday."  

By 2007, Loba was looking for a new challenge and moved to Big Machine Records as Vice President of Promotion & Artist Development to help launch The Valory Music Co. with Scott Borchetta. During his tenure there, Reba McEntire, Justin Moore and Jimmy Wayne all scored #1 singles. Loba came "back home" to Broken Bow in 2011, where he currently serves as Executive Vice President of The BBR Music Group, which consists of Broken Bow & Stoney Creek Records, BBR Management, Magic Mustang Publishing and the recent Red Bow Records.  

BBR Music Group is home to perennial platinum selling act Jason Aldean, reigning CMA and ACM Duo of the Year Thompson Square, chart-topper Dustin Lynch, who recently became the only new male act to debut at #1 on the Soundcan Country Album chart in 2012, ACM nominee Randy Houser, American Idol Kristy Lee Cook, highly-anticipated newcomer Rachel Farley and new Country rockers Parmalee who recently spent four weeks at #1 on the Sirius/XM The Highway and have surpassed 100,000 singles sold on their debut hit "Musta Had A Good Time."