When we were all stuck at home during the pandemic, I guess everyone had the same thought . . . if I'm not around people, I might as well just not put on Deodorant haha.
68% of Americans admit that they intentionally avoided DEODORANT at some point during the lockdown, because they just didn't see the point. And yes, there was a big drop in deodorant sales because of it.
59% of people were also less active in general last year and worked out less. So that's another reason we used less of it. 55% of us think we'll probably use MORE deodorant this year though.