Burger War: Why In-N-Out Loses to Five Guys

Image Source: Yurasko.net

In-N-Out fans aren't having any of it. According to The Harris Poll, In-N-Out burger is no longer America's favorite. Five Guys now tops the list. 


More than 100,000 U.S. consumers, ages 15 and over, responded to the poll. The survey's ratings were based on familiarity, quality and purchase consideration. While McDonald's was the most recognizable brand, Five Guys came in at #1 as the favorite. 

Here are the top 10:

1. Five Guys

2. In-N-Out

3. Shake Shack

4. Wendy's

5. Culver's

6. Whataburger

7. McDonald's

8. Sonic America's Drive-In

9. Smashburger

10. Steak 'N Shake

How did THAT happen?

Take a look at both brand's twitter accounts. 

Five Guys has tweeted fans, followers and potential followers over 30K times while In-N-Out has only THIRTEEN (it's been almost a year since their last). 

Promoting and branding any product (as solid as it may be on it's own) via social media is instrumental in the success of your product.

Message to In-N-Out: Beef up communication with your fans and raise awareness. Word travels. 

Amy Paige

Amy Paige

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