Apparently you can trademark SMELLS. Even ones that aren't particularly good, I guess.
Hasbro just announced that it has successfully trademarked the smell of PLAY-DOH.
They described the smell as a, quote, "sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry and the natural smell of a salted, wheat-based dough."
I don't know if THAT's exactly how I'd describe it. It smells to me like "childhood." Mine. My kids. And, now I'm crying.
Thanks for making a big deal out of this HASBRO! It could've waited til after graduation. Sheesh...