This Company Finally Trademarked Their Scent


Apparently you can trademark SMELLS.  Even ones that aren't particularly good, I guess.

Hasbro just announced that it has successfully trademarked the smell of PLAY-DOH.

They described the smell as a, quote, "sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry and the natural smell of a salted, wheat-based dough." 

I don't know if THAT's exactly how I'd describe it. It smells to me like "childhood." Mine. My kids. And, now I'm crying. 

Thanks for making a big deal out of this HASBRO! It could've waited til after graduation. Sheesh...

Amy Paige

Amy Paige

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