The product tracks how long your food sits in the fridge. You simply clip Ovie smart tag on any of your food and then enter the food's information into an app on your phone. This smart device tracks your food and then changes colors and sends you an alert once it's reaching an expiration.
Knowing your food expiring is one thing, but using it for some delicious meal is the harder part. The app will also send you recipes that use the items you're already storing so you don't waste food.
You can pledge anywhere from $75 to $300 on their Kickstarter campaign here to start using this innovative product.