84 Lumber is set to roll out it's first ever "game day" ad this Sunday. However, what you'll see is different than the commercial they'd originally produced. Fox rejected the original ad which included imagery of a border type wall along with a message that said the company is looking for good employees, no matter where they come from. According to the advertising agency that produced the 90 second commercial, "Fox rejected our original commercial because they determined that some of the imagery, including 'the wall' would be too controversial."
Here's a little "teaser" released ahead of the original spot. As you can see, 84 Lumber was definitely going bold and embracing freedom of expression.
84 Lumber is still planning to air a 90-second spot in the game, which will air just before half-time.
Do you consider this censorship or do you feel Fox is just being respectful on behalf of their viewers?