The snack that smiles back just got an interesting new makeover.
Goldfish will remain their cheesy, fish-shaped selves, but under an entirely different name. If you search "Goldfish" online, you are immediately directed to Campbell Soup's Limited Edition Chilean Sea Bass Crackers.
Yes, you read that correctly. Say goodbye to Goldfish, and hello to their older sibling, Chilean Sea Bass Crackers.
The brand's identity was updated to appeal to adult snackers while maintaining the "same Goldfish taste."
Danielle Brown, vice president of Goldfish, recently spoke to CNN about the updated packaging, sharing the brand's desire to reach a wider audience as Goldfish are meant to be enjoyed by "snackers of all ages."
"We know Goldfish are a lunchbox icon, but the truth is, they’re loved by snackers of all ages. So, as a playful reminder, we went ahead and gave our iconic cheddar cracker a new, fun, grown-up name."
Chilean Sea Bass Crackers are currently available for purchase on Goldfish's website in a 2-pack set on a first come, first serve basis. The crackers are already sold out for Wednesday (October 23), but interested individuals are encouraged to "come back tomorrow at 9 am EST to fish for more Chilean Sea Bass."
The limited edition adult crackers will be available for purchase through October 30th when Chilean Sea Bass Crackers will fall and Goldfish will rise once again.