Well is definitely an interesting invention.
Heinz just announced that they will soon be selling Caviar flavored ketchup. Basically, they took ketchup and turned it into tiny balls, like caviar.
There are no actual fish eggs involved. And it's only fitting that the packaging is very fancy. It comes in a gold tin, like real caviar would.
Unfortunately, you can't buy the stuff . . . you can only win it.
Heinz is giving away 150 of them on Twitter through Monday. You can enter by replying to their tweet announcing the ketchup caviar and using the hashtags #HeinzKetchupCaviar and #Sweeps.