If you thought Coors Light had a good beer can gimmick when they made those mountains that turned blue when the can was cold, check THIS out.
Miller Lite just created a new beer can that works as a VIDEO GAME CONTROLLER. It's got a control pad, buttons, and a Bluetooth connection to hook up to your computer.
Last week in LA, Miller held an event which gave them away so unfortunately that's the only way to get them as of now.