There's an article in"Ad Age"magazine right now that's claiming RANCH DRESSING has now passed KETCHUP in popularity.
Hidden Valley Ranch says they've found the majority of the time, people aren't using ranch as salad dressing. 70% of ranch is now used as a dipping sauce or topping.
They also say more than half of restaurants serve ranch . . . and three-quarters of the homes in the U.S. have a bottle of ranch.
As you might expect, people on social media are TORN APART over the ranch-versus-ketchup battle . . . neither side can believe there are so many people supporting the OTHER condiment.
Speaking of ranch and ketchup, remember a few month ago when Heinz announced a ranch and ketchup combination?