A few years ago, Heinz apparently realized they were out of new material, so it was time to start releasing remixes. And it worked. Now they sell a mix of mayo and ketchup called MayoChup, a mayo-mustard called MayoMust, and a mayo-barbecue mix called MayoCue.
So, here's their latest: Heinz just announced a new product called HoneyRacha. It's a mix between honey and Sriracha. They're going to feature it in an ad during the Big Game, and it'll hit shelves soon.