Disney's decision to put "Mulan" on Disney+ and charge $29.99 for it seems like a great business decision in retrospect.
An analytics firm says 29% of U.S. households with a Disney+ subscription bought the movie. They estimate that means about 9 million households . . . which would add up to $261 million.
That's just in the U.S. "Mulan" was released theatrically in regions where Disney+ isn't available.
Meanwhile, Christopher Nolan's new movie "Tenet" was released theatrically . . . and it has only made $207 million worldwide.
Have you seen it yet?