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Kellogg's Will Soon Sell 'Just Add Water' Cereal with Powdered Milk

Kellogg's unveiled new single-serve containers of cereal called "Insta-Bowls" that require you to literally just add water.

 There's powdered milk at the bottom. So you fill each one halfway with cold water to make it liquidy. They're doing a test run at select Walmarts and plan to sell them nationwide through Walmart.com soon.

Each bowl costs $2, which is way more than a normal bowl at home costs. So they think we'll pay extra for the convenient on-the-go aspect.

They've got four varieties to start: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch.

Do you plan to try it?


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