According to an annual survey by the National Retail Federation, the average American expects to spend $192.80 on Valentine's Day this year.
Most people are planning to spend the same on significant others and family members as last year, roughly $130. Or two-thirds of the $193. The increase this year is in the non-Valentine category: Gifts for pets . . . friends . . . coworkers . . . classmates . . . and teachers.
People ages 35 to 44 plan to spend the most . . . $336. They're followed by people ages 25 to 34, who plan to spend $238. Since those are well above the average, those ages 45 and older plan to spend a lot less.
So what are people buying? 57% will pick up candy, and 40% will purchase greeting cards. Others will shell out for more expensive stuff like: Flowers, an evening out, jewelry, gift cards, and clothing.
Photo: Getty Images
(CNBC)