Eric Church is at it again, as he gets ready to put out a brand new whiskey! In the past, he has already done a partnership with Jack Daniel's and now he's introducing his OWN whiskey.
It's called "Whiskey JYPSI" because it's a "contemporary interpretation of the 'JYPSI Spirit' in all of us that seeks adventure and deeper meaning." The first release is available for pre-order in 38 states. If you want to get in on it, bottles start at $199.99 apiece.